THE FOUR PILLARS OF MY LINKEDIN STRATEGY
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Social Selling
Building trust and real relationships is at the core of any successful LinkedIn strategy.
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Buyer First
No more telling the buyer what they need. Buyer-first is all about identifying your buyer's unique pain points and solving them to the best of your ability.
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Authenticity
Scripted sales and standardized messaging templates are out. Human-to-human, authentic interactions are IN.
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Proven product or service
No amount of marketing will bring success to a bad offering. At the minimum, you need product-market fit and a valuable offering.